Yamato

Creative direction / Art direction / Design

Brand Strategy / Brand consulting / Identity /
Print / Website / Film / spacial design

River rebranded "Yamato," a kimono company in Japan with a history of over 100 years. Amidst the aging of kimono artisans, the brand was reborn as "Yamato" brand under the strong belief of preserving kimono culture and creating a new landscape where kimonos are appreciated anew. Yamato is not only focusing on Japan, but also envisioning a world with new kimonos globally.

Credits

Creative direction / Art direction / Design: Ryuhei Nakadai (River)
Design (Identity): Kazuya Iwanaga
Producer: Takumi Goto (Vehicle)
Photography: Kenshu Shintsubo (KV), Masami Naruo (Yukata), Yusuke Ono (Producing area)

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