Yamato
Creative direction / Art direction / Design
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Brand Strategy / Brand consulting / Identity /
Print / Website / Film / spacial design
River rebranded "Yamato," a kimono company in Japan with a history of over 100 years. Amidst the aging of kimono artisans, the brand was reborn as "Yamato" brand under the strong belief of preserving kimono culture and creating a new landscape where kimonos are appreciated anew. Yamato is not only focusing on Japan, but also envisioning a world with new kimonos globally.
日本で100年以上続くきものの会社「やまと」のリブランドを行いました。きものの作り手が高齢化していく中で、きものの文化を残したい、新しいきもののある景色を作りたいという強い信念のもとに、新しいブランドとして「やまと」は生まれ変わりました。やまとは日本だけではなく、世界で新しいきもののある世界を目指しています。
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Credits
Creative direction / Art direction / Design: Ryuhei Nakadai (River)
Design (Identity): Kazuya Iwanaga
Producer: Takumi Goto (Vehicle)
Photography: Kenshu Shintsubo (KV), Masami Naruo (Yukata), Yusuke Ono (Producing area)