FC TOKYO
Creative Direction / Art Direction / Design
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Identity design / Rebranding / Film / Website
Brand guideline / Signage design / Applications
This is a rebranding for FC Tokyo, a football club in Japan’s professional football league, the J1 League. The client wanted a new emblem that goes beyond the traditional boundaries of a football club to represent FC Tokyo as the leading football club in Tokyo and even as a new form of entertainment in the city.
River developed a highly versatile emblem with the word “Tokyo” prominently featured, breaking free from the confines of a typical football club emblem.
日本のプロフェッショナルフットボールリーグであるJ1リーグにあるクラブ、FC TOKYOのリブランディングです。
クラブは東京を代表するフットボールクラブになるため、さらには東京の新しいエンターテインメントになるために、フットボールクラブの枠を超えた新しいエンブレムを必要としていました。
Riverは、大きくTokyoと入った、新しく、フットボールクラブの枠にとらわれない汎用性の高いエンブレム開発をしました。
Credits
Identity
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Strategy / Account Planning: Ryo Hiroya (The Third Strategy)
Typography Design: Ryuichi Tateno (Evergreen)
Motion Graphics: Yusuke Murakami (3AND)
Film:
Creative Direction / Art Direction: Ryuhei Nakadai (River)
Design: Riko Nagase (River)
Copywriting: Danielle Demetriou
Strategy / Account Planning: Ryo Hiroya
Creative Direction / Direction / Motion Graphics: Yusuke Murakami
Direction / Edit / VFX: Masaki Sato
Produce: Tomoaki Kumano
Production Manage: Shoko Morikawa,Tomoki Yamagata
Assistant Direction: Ken Miyajima
Production Manage: Azusa Noda,Yui Sakamoto
Director of Photography: Kota Kimura
1st AC: Kaito Furuyoshi
2nd AC: Shii Kitada
Lighting Direction: James Thompson
Lighting Engineer: Kentaro Hirabayashi
Colorist: Yusuke Adachi
Colorist Assistant: Katuhiro Naganuma
Sound Direction / Music Composesr: Takahisa Mitsumori
Styling: Sayoko Abe
Styling Assistant: Sora Maeda
Hair & Make-up: Hisano Azuma
Website:
Creative Direction / Art Direction: Ryuhei Nakadai(River)
Art direction: Sakiko Kobayashi
Design: Riko Nagase (River)
Web Direction: Kazuya Okamoto
Photography: Genki Nishikawa
Copywriting: Miho Kaneda
Produce: Tomoaki Kumano
Applications / Signage
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi, Riko Nagase (River)